Complex Marketing Manager - Southernmost Beach Resort and The Marker

Company: Highgate Hotels
Location: Key West
Posted on: May 3, 2021

Job Description:

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.

Located in historic Old Town, Southernmost Beach Resort expands over 6 acres on a serene part of the island with Atlantic Ocean front views, gorgeous Key West architecture, and all the amenities you desire in a beach resort. Just a short walk or bike ride from Key West’s boutique shops, art galleries, eclectic restaurants, and non-stop nightlife, the resort spans over two city blocks and offers guest rooms that are located within easy reach of both the beach and world-famous Duval Street. 

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel.  They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns

• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
• Attend all hotel required meetings and trainings.
• Participate in M.O.D. coverage as required.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform and nametag.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and apply complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to cross-train in other hotel related areas.
• Must be able to maintain confidentiality of information.
• Must be able to show initiative, including anticipating guest or operational needs.
• Perform other duties as requested by management.

• At least 2 years of progressive experience in a hotel or a 2-3 years of Marketing Experience
• High School diploma or equivalent required
• Supervisory experience required.
• Must have a driver’s license in the applicable state.
• Must be proficient in Windows, Company approved spreadsheets and word processing.
• Knowledge of PowerPoint, MS WORD, Excel and Google Analytics required
• Excellent writing, presentation and communication skills.
• Attention to detail and organization.
• Influencer/media relations experience
• Demonstrated knowledge of mobile, emerging and social media.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Ability to manage third-party agencies, partners, and vendors.
• Office 365 skills.
• In conjunction with the Complex DOSM, manage hotel’s social media agency and oversee content calendars, property photo/video shoots, influencer stays, press amplification and advertising strategies
• In conjunction with the Complex DOSM, manage hotels PR agency to develop hotel talking points, set up interviews and provide relevant, innovative information for on-going, seasonal news opportunities
• Liaise with Sales and Operations teams to develop branded materials and hotel content (signage, in-room TV content, key cards, hotel collateral, etc.)
• Manages all in-hotel messaging to guests including, but not limited to: front desk electronic signage, in-room and in-hotel collateral, entertainment guides, on-hold messages, in-room videos, key cards, etc.).
• Manage hotel website’s content management system to ensure information accuracy
• Collaborate with Head of Ecommerce to manage digital marketing agency (includes: email marketing, paid search budgets and strategy and monthly reporting)
• Develop seasonal packages in partnership with Revenue Management team and work with Operations to execute
• Identify exclusive promotions and local partnerships for guests to enhance hotel stay experience
• Develop and execute monthly hotel programming calendars
• Ensure consistent hotel messaging and photography across all touchpoints on-property and online
• Implement regular tracking to identify results for initiatives
• Partners with design team to execute property collateral and asset development requests.
• Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests

Keywords: Highgate Hotels, Key West , Complex Marketing Manager - Southernmost Beach Resort and The Marker, Other , Key West, Florida