Complex Marketing Manager - Southernmost Beach Resort and The Marker
Company: Highgate Hotels
Location: Key West
Posted on: May 3, 2021
is a leading real estate investment and hospitality management
company widely recognized as an innovator in the industry. Highgate
is the dominant player in major U.S. gateway cities including New
York, Boston, Miami, San Francisco and Honolulu, with a growing
Caribbean and Latin America footprint. The hospitality forward
company provides expert guidance through all stages of the property
cycle, from planning and development through recapitalization or
disposition. Highgate has a proven record of developing its diverse
portfolio of bespoke lifestyle hotel brands, legacy brands, and
independent hotels and resorts with contemporary programming and
digital acumen. The company utilizes industry-leading revenue
management tools that efficiently identify and predict evolving
market dynamics to drive outperformance and maximize asset value.
With an executive team consisting of some of the most experienced
hotel management leaders, the company is a trusted partner for top
ownership groups and major hotel brands. Highgate maintains
corporate offices in New York, Chicago, Dallas, London, Miami, and
Located in historic Old Town, Southernmost
Beach Resort expands over 6 acres on a serene part of the island
with Atlantic Ocean front views, gorgeous Key West architecture,
and all the amenities you desire in a beach resort. Just a short
walk or bike ride from Key West’s boutique shops, art galleries,
eclectic restaurants, and non-stop nightlife, the resort spans over
two city blocks and offers guest rooms that are located within easy
reach of both the beach and world-famous Duval Street.
Marketing Manager is responsible for creating and maintaining
marketing strategies to meet objectives and enhance the image of
the hotel. They will evaluate customer feedback, market
conditions, and competitor information, to implement marketing
strategies. The Marketing Manager will help coordinate and
execute all marketing, advertising, promotional activities and
social media campaigns
- Maintain a
warm and friendly demeanor at all times.
able to effectively communicate both verbally and written, with all
level of employees and guests in an attentive, friendly, courteous
and service oriented manner.
effective at listening to, understanding, and clarifying concerns
raised by employees and guests.
able to multitask and prioritize departmental functions to meet
all encounters with guests and employees in an attentive, friendly,
courteous and service-oriented manner.
hotel required meetings and trainings.
in M.O.D. coverage as required.
regular attendance in compliance with Highgate Hotel Standards, as
required by scheduling, which will vary according to the needs of
high standards of personal appearance and grooming, which includes
wearing the proper uniform and nametag.
with Highgate Hotel Standards and regulations to encourage safe and
efficient hotel operations.
efforts towards productivity, identify problem areas and assist in
effective in handling problems, including anticipating, preventing,
identifying and solving problems as necessary.
able to understand and apply complex information, data, etc. from
various sources to meet appropriate objectives.
able to cross-train in other hotel related areas.
able to maintain confidentiality of information.
able to show initiative, including anticipating guest or
other duties as requested by management.
- At least 2
years of progressive experience in a hotel or a 2-3 years of
School diploma or equivalent required
a driver’s license in the applicable state.
proficient in Windows, Company approved spreadsheets and word
of PowerPoint, MS WORD, Excel and Google Analytics
writing, presentation and communication skills.
to detail and organization.
knowledge of mobile, emerging and social media.
multi-task effectively, managing multiple projects while being
cognizant of deadlines and priorities.
manage third-party agencies, partners, and vendors.
conjunction with the Complex DOSM, manage hotel’s social media
agency and oversee content calendars, property photo/video shoots,
influencer stays, press amplification and advertising
conjunction with the Complex DOSM, manage hotels PR agency to
develop hotel talking points, set up interviews and provide
relevant, innovative information for on-going, seasonal news
with Sales and Operations teams to develop branded materials and
hotel content (signage, in-room TV content, key cards, hotel
all in-hotel messaging to guests including, but not limited to:
front desk electronic signage, in-room and in-hotel collateral,
entertainment guides, on-hold messages, in-room videos, key cards,
hotel website’s content management system to ensure information
with Head of Ecommerce to manage digital marketing agency
(includes: email marketing, paid search budgets and strategy and
seasonal packages in partnership with Revenue Management team and
work with Operations to execute
exclusive promotions and local partnerships for guests to enhance
hotel stay experience
and execute monthly hotel programming calendars
consistent hotel messaging and photography across all touchpoints
on-property and online
regular tracking to identify results for initiatives
with design team to execute property collateral and asset
with operations, F&B and sales teams to execute promotions and
campaigns to target in-house guests, local customers and loyal
Keywords: Highgate Hotels, Key West , Complex Marketing Manager - Southernmost Beach Resort and The Marker, Other , Key West, Florida
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